Cali Green Life Signs Low-Carbon USA Petition
Last week, we joined a list of 700+ businesses sending a clear message to members of Congress and the new U.S. Administration:
Climate change is real. And businesses care.
The letter was originally composed in November with 350 supporters, but as it became clear that climate change would be removed from the agenda, word spread and more and more businesses signed on.
According to a news report by PRI (Public Radio International) on Jan. 28, businesses are framing the discussion as a plea to President Trump to listen to what commerce and industry wants. As the “business-friendly” candidate throughout his campaign, it’s imperative he actually listen to what businesses want. And that includes investment dollars and opportunity, dependent on a planet that will last.
“Trump is the ‘CEO President’ who says he’ll work to make America more business friendly,” said PRI radio host Jason Margolis. “More than 700 companies — including Monsanto, Staples, Starbucks, Adidas, Adobe, DuPont, Unilever, eBay, Gap, Biogen, The North Face, Tesla, Campbell Soup, Intel, Ikea North America, Salesforce, Virgin, Vans, Levi Strauss & Co. and Lyft to name just a ‘few’ of the heavy-hitters — are asking him to consider how a changing climate could impact how they do business.”
Cali Green Life may be just a small fish in the corporate pond at this point, but we’re growing and one day we hope to be a leader in the industry, our name in bold as a $100million+ corporation on the list, one that stands up for low carbon emissions locally, nationally, and even globally.
Our entire mission and vision is based on one simple concept: We are not using the planet’s resources in a sustainable fashion, and WE CAN CHANGE that.
Naturally, our services—turf, ecofriendly paint, solar panels, and water filtration—come from a place of environmental stewardship.
But we see a connection and commitment toward environmental stewardship that extends far beyond our industry.
Why do we support carbon neutral goals?
We are parents and grandparents.
The individuals in our company want to see our children and our children’s children, and our children’s children’s children, inherit the beauty of the Earth. We want them to go for hikes and enjoy the beach and breathe clean air and have access to clean water, long after we’re gone. There is a seventh-generation mentality in all business decisions that we undertake.
What’s good for the Earth is good for the economy.
We know that goals of carbon neutrality are good for the world economy.
Dating back to 2012, more than 3 million Americans were employed in some sort of “green job,” and with more and more local municipalities and state governments signing onto carbon neutral goals since, and with the general populous becoming more and more aware of climate change issues and sustainability initiatives, that number has surely grown.
Investors these days are looking to support businesses taking efforts toward sustainable practices, as evidenced in this 2016 report from the MIT Sloan Management Review, titled “Investing for a Sustainable Future: Investors Care More About Sustainability than Many Executives Believe.”
The Power of Giving Back
Millennials—and Gen Xers, and Baby Boomers, and really, well everyone—love a good story, and they love the idea of paying it forward. They want to know what’s behind a business, and why they should support it. A big part of that is whether or not the company supports others. That support does not have to come in what the business offers. It can come in what the business believes and values: a vision of a sustainable planet, better human and community relations.
See this quote from a 2015 Forbes’ article by Dan Shawbel about Millennial buying habits:
“They expect brands to give back to society. 75% said that it’s either fairly or very important that a company gives back to society instead of just making a profit. They are sick and tired of corporate greed and are still recovering in the aftermath of the financial crisis. Millennials love brands that support their local communities and would rather purchase from them than competitors.”
Who are new investors and consumers? That’s right: Millennials.
As human beings on this planet, it’s our duty to take care of it.
It really is as simple as that. Whether our company made a dime off of sustainable solutions or not, it’s part of our values and who we are. The Earth has given us so much. We need to take care of it.
Have we convinced you yet?
If you’d like to sign the letter too, you may do so here: www.lowcarbonusa.org.
Still want more information?
Before you put your name and your business reputation on the line, you might be wondering, so what exactly does the letter say?
Here are the key action items in the letter, exactly as they are worded there. It states, we call on our elected leaders to strongly support:
- Continuation of low-carbon policies to allow the US to meet or exceed our promised national commitment and to increase our nation’s future ambition
- Investment in the low carbon economy at home and abroad in order to give financial decision-makers clarity and boost the confidence of investors worldwide
- Continued US participation in the Paris Agreement, in order to provide the long-term direction needed to keep global temperature rise below 2°C
What can you do?
Get educated. Get involved. Sign the petition. And get connected.
Sign up for our mailing list below, so that you can be one of the first to know about events we host, such as our beach clean-up last week, or sustainability info sessions and solutions-oriented networking meetings.